Can "fast Food" Be Useful And Tasty?
Author: Karen Lennox
Time for reading: ~1
minutes
Last Updated:
August 08, 2022
In this article, learn more about Can "fast Food" Be Useful And Tasty?. Chains are starting to keep up with new trends..
In modern society, more and more attention is paid to nutrition, how (un) healthy it is and what are its consequences - both direct and indirect. As an important element of modern culture and nutrition, fast food restaurants are under pressure to bring their menus in line (at least in part) with the requirements of healthy eating .
The attitude towards fast food is changing - from the stage of "speed above all" we move to the stage of "high expectations". Perhaps it is natural that change begins in the homeland of fast food - the United States. In New York, journalist Mark Bittman noticed a gradual change in fast food restaurants and the range of dishes on offer. According to him, low-calorie and vegetarian dishes can be seen more and more often in the menus. Moreover, plant meat substitutes are becoming more nutritious and delicious.
According to Bitman, meeting new customer requirements is crucial to the survival of the industry, so we can expect more significant changes in the future. In recent years, the fast food industry has been trying to adapt to the increased demands of society, investing billions of dollars in developing healthier alternatives to the large amounts of fat and salt contained in most fast food products. Some chains even make significant trade-offs and deviations from the classic concept of fast food - fast and cheap, increasing the quality, but also the cooking time and even the price - some menus reach 15 - 20 dollars - a significant amount, even by American standards. All in the name of healthier eating.
Bitman calls on large chains to abandon cheap artificial colors and sweeteners . According to him, it is possible to offer cheap, low-calorie foods prepared quickly from all-natural ingredients.
Nevertheless, changes in a positive direction are still in their infancy. A recent study showed that most children's menus in fast food chains are too high in fat and sugar and, accordingly, calories.