Children Eat Whatever They Are Advertised With Their Idols
Author: Leticia Celentano
Time for reading: ~1
minutes
Last Updated:
August 08, 2022
Teenagers are easily deceived and buy harmful foods and drinks if they are advertised by their music idols, a study shows.
Many music celebrities and teen idols advertise and participate in food and beverage campaigns that are high in calories and low in nutrients . This is shown by the data of a new American study.
Of the 65 music stars who promote the consumption of unhealthy foods and beverages, 53 have had at least one teen idol nomination, a measure of their popularity among young people.
More than two-thirds of non-alcoholic ads are carbonated and high-sugar, the study found.
When promoting food, the vast majority of advertisements are high-calorie products that are at the same time poor in nutrients.
"This has to do with the fact that a third of teenagers are overweight or obese," said study author Marie Bargh, a public health expert at New York Medical University.
Compared to adults, adolescents find it harder to resist the temptation to buy products that are advertised by celebrities.
"Teenagers are at a unique stage in their development, relying heavily on themselves and associating with brands and celebrities, helping them identify who they are, so they often respond more positively to products and causes. supported by celebrities instead of the adults around them, ”added Barg.
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Barg and her colleagues analyzed 590 products, 163 of which were advertised by celebrities, and became part of one of the most popular music charts.
The findings of the study show that only 6 of the food products approved by celebrities fall into the category of healthy choices .
Of the 69 drinks advertised by celebrities, 49 are carbonated or high-sugar drinks , 6 are diet soda, and only one ad offers water and milk.
High-calorie soft drinks are the most frequently advertised among those surveyed.
Experts are adamant that parents should discuss with their children the advertising of unhealthy products at the earliest stage of children's lives.
This is part of prevention , which can prevent them from attacking goods that are harmful to their health , but at the same time are very attractive to them precisely because they are represented by celebrities.
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