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egg producers.” Now, if an individual egg organisation desires to run an ad campaign, they can say something they want.

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But, if an egg organisation wants to dip into the 10 million dollars the American Egg Board sets apart for advertising and marketing, because the board is overseen through the federal government, businesses are not allowed to lie with those finances. What a concept!

Which leads to pretty revealing exchanges among the egg agencies that want to use that money, and the USDA—on what egg corporations can and cannot say approximately eggs.

Thanks to the Freedom of Information Act, i used to be able to get my fingers on a number of those emails. Of path, a whole lot of what I got gave the look of this:

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“Please note a number of objects” about our “Salmonella Crisis…Module…any questions[?]” Or, even better, entire sheets of paper that actually simply said this [“Please take into account the environment earlier than printing this e-mail”].

That become the entire sheet of paper. Our tax dollars, tough at paintings.

But test this out.

This is some egg organization trying to put out a brochure on “healthful snacking” for kids.

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But because of present laws against false and misleading advertising, the head of USDA’s Poultry Research and Promotion application reminds them that “you can’t couch eggs [or] egg merchandise as being ‘wholesome’ or ‘nutritious.’” See, the words “[nutritious and healthful carry positive connotations” (you already know, that a food is simply precise for you).

But, “due to the fact eggs have the amount of cholesterol they do” (plus all the saturated fats), the words healthy and nutritious “are tricky” on the subject of eggs.

This is the USDA saying this! However, the USDA helpfully indicates, you may say eggs are “nutrient-dense.” Wait a 2d.

Why can you assert eggs are nutrient-dense, however no longer nutritious?

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Because there’s no criminal definition of nutrient-dense. You can say Twinkies and Coca Cola are nutrient-dense, but legally, you can’t say something is nutritious until it’s really nutritious.

So, for example, the egg industry wanted to run this ad calling eggs a “Nutritional POWERHOUSE [that] aids in weight [loss].” The USDA needed to remind the enterprise you can’t “portray eggs as a weight loss program food, because of the fat and cholesterol content material.” In fact, “they've nearly two times the calories of anything that can be known as low-calorie.” “‘Nutritional powerhouse’ can’t be used, both.” Fine, the enterprise said.

They’ll “circulate…to devise B, and headline the ad “Egg-ceptional Nutrition.” Nope, due to the fact again, given the saturated fats and cholesterol, you can’t legally name eggs nutritious. So, the advert ended up:

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“Find genuine satisfaction.” And, in place of weight loss, they had to go along with “Can lessen starvation.” USDA congratulated them on their “clever[ness].” Yes, a meals that, while eaten, can lessen hunger—what a idea.

You can’t even call eggs a meals “noticeably low in energy.” Can’t say “eggs are low within saturated fat”—they’re now not. Can’t say they’re “highly low within…fat.” Can’t even name them a rich supply of protein—because they’re no longer.

It’s illegal to market it that eggs “% a…dietary wallop.” “Can’t [truthfully] say that.” Or, have a “excessive dietary content.” You can’t say eggs are “nutritious” in any respect.

Can’t say “nutritious;” can not say eggs are “nutritious.” (Sometimes you have to tell the enterprise some instances.) Eggs have so much cholesterol, you could’t even say they “contribute[s] nutritionally.” Can’t say eggs are “wholesome,” surely can’t say they’re “healthful.” Have you seen how a whole lot cholesterol there's in those things?

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Can’t say “healthful.” Can’t even say eggs “make a contribution healthful additives.” Since you may’t say eggs are a “healthy…start to the day,” the USDA suggests “gratifying begin.” Can’t name eggs a “wholesome component,” but you can call eggs a “recognizable component.” Can’t actual say eggs are “good for you.” Can’t say they’re “top for you.” By law, the egg industry “want[s] to persuade clean of words like ‘wholesome’ or…’nutritious.’” For a meals to be categorized “healthful” below FDA guidelines, it has to be low in saturated fat.

Eggs fail that check—and less than 90mg of ldl cholesterol according to serving.

Even 1/2 an egg fails that standards. For the equal reason you may’t tout “an ice cream” for healthy bones, you could’t say eggs are wholesome—because they exceed the restrict for ldl cholesterol.

Egg corporations aren’t even allowed to mention things like “Eggs are an essential a part of a well- balanced, wholesome diet” on an egg carton, due to the fact it might be “considered deceptive,” consistent with the USDA’s National Egg Supervisor—”due to the fact that eggs comprise substantial quantities of fat and ldl cholesterol,” and, consequently, contribute to the leading killer in the United States, heart disease.

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The industry can’t manage to pay for to tell the fact about eggs, or even the hens that lay them. The enterprise crams five to 10 birds in cages the scale of a file cabinet their complete lives, however whilst offering photos to the media, the American Egg Board instructs, “Do now not display more than one birds in cages—they appearance too crowded and open us as much as activist criticism.” In different words, do now not show the reality.

Not most effective is the enterprise barred from announcing eggs are healthy;

they are able to’t even refer to eggs as “safe.” “[A]ll references to protection ought to be eliminated,” due to the fact extra than one hundred thousand Americans are salmonella-poisoned each yr from eggs. The egg board response to this eggborne epidemic is that salmonella is “a clearly going on micro organism.” The egg enterprise didn’t think that ought to always be the important thing message, fearing, “It may be counterproductive via implying there's no averting Salmonella in eggs aside from warding off eggs all collectively.” That’s why the American Egg Board can’t even point out anything but eggs cooked tough and dry.

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No “soft-boiled,” no “over easy,” no “sunny aspect up,” because of salmonella.

The American Egg Board’s very own poll showed that “The sunny-facet-up [cooking] technique should be considered risky.” And, because of “avian influenza,” as nicely, not just salmonella. In mild of bird flu viruses, eggs must be cooked “firm.” The “vice president [of[ Marketing” for the Egg Board complained to the USDA, saying they’d, you already know, “absolutely like to now not should dictate that yolks are firm.” You recognise, what approximately some “Washington Post article” saying runny yolks may be safe for anyone, besides “pregnant women, babies, the elderly [or] those with persistent disease”?

Turns out that was a “misquote”—they are able to’t be taken into consideration secure for everybody.

Instead of safe, you can call eggs “fresh,” the USDA Marketing Service helpfully shows.

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But you could’t name eggs “secure,” you can't say eggs are “safe to eat,” can’t say they’re “safe,” can’t even point out “safety,” can’t say they’re “healthful.” All “[r]eferences to healthfulness need to be deleted,” as nicely.

Wait a 2d.

Eggs can’t without a doubt be known as wholesome? Eggs can’t even definitely be known as secure?

Says who?