Advertisements - A Cause Of Overweight In Children
Author: Victoria Aly
Time for reading: ~1
minutes
Last Updated:
August 08, 2022
According to a sociological survey, more than two-thirds of all television commercials that children see while watching television offer high-calorie and unhealthy foods ...
According to a poll, more than two-thirds of all television commercials seen by children watching television offer high-calorie and unhealthy foods.
These results were announced by Australian cancer specialist Bridget Kelly at a meeting of the European Congress on Obesity. The results are based on a large-scale study covering thousands of children in eleven European countries as well as the United States.
Germany and the United States are the leading countries in broadcasting ads offering unhealthy and high-calorie products. About 90% of advertisements offer products that are low in nutritional value and at the same time rich in sugar and fat. According to the study, the last places in this kind of ranking are Austria and Great Britain, where harmful products are offered in half of the advertising materials. Experts warn that the ads are misleading for children who do not yet have a formed attitude to food and can not judge for themselves which products are healthy and which are not. In addition to being broadcast mainly in the classes intended for children's shows, the commercials are accompanied by attractive songs and fairy-tale characters that greatly impress children. They repeat the melody and lines in the ad and seeing the products,
Kelly and her colleagues believe that it is necessary to take measures to limit the advertising of high-calorie products. They explain their decision by the fact that in just one year, children see four to six thousand food ads, of which two to four thousand advertise unhealthy foods. Scientists believe that this percentage is too high and that it affects the eating habits of adolescents. They believe that restricting ads offering unhealthy foods will help fight obesity and obesity among children.
According to reports from the World Health Organization, about 177 million children and adolescents worldwide under the age of 18 suffer from clinical obesity. Of these, 22 million are children under the age of five. Obesity is not only aesthetic but also a serious health problem. It leads to an increased risk of cardiovascular disease and diabetes. However, said Bridget Kelly, governments in most countries do not want to regulate the advertising market.
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