Danone Buys Organic Food Producer

Author: Leticia Celentano Time for reading: ~0 minutes Last Updated: August 08, 2022

In this article, learn more about Danone Buys Organic Food Producer. Happy Family produces a wide range of organic products..

Danone's management announced that the company has signed a deal to buy 92% of the organic baby and baby food manufacturer Happy Family . Neither company wanted to name the value of the deal.

Happy Family has a rich product range of organic foods, ranging from yogurt to rice cakes. According to the company's website, the range of flavors includes blueberries, amaranth and other fruits.

The company's founder, Ms. Shazi Vishram, who has a 3-year-old son, started the company to create a healthier alternative to over- processed foods that she finds unacceptable for babies and young children. Her philosophy of natural baby foods has brought her remarkable financial success - from the founding of the company on Mother's Day (the American equivalent on March 8) in 2006 to the present day, the company's staff has grown many times and now reaches 120 people. Revenues have nearly quadrupled in the last two years, from $ 13.3 million in 2010 to $ 62.3 million in 2013. The company's success is remarkable, given that Ms. Wishram barely manages to raise $ 550,000 for an initial investment. in the company.

Interestingly, in her initial business plan, Ms. Vishram envisioned attracting Danone as a strategic business partner.

Danone Buys Organic Food Producer

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