Author: Alexander Bruni
Time for reading: ~2
minutes
Last Updated:
August 08, 2022
How often are we genuinely hungry when we eat, and can we always stop when we're full?
How often are we genuinely hungry when we eat, and can we always stop when we're full? This question worries the minds of many marketers, and not with an answer, but with what, in principle, can still exist in the modern world. It is important and necessary for them that potential consumers of the benefits of civilization eat often and a lot, because this is how we provide purchasing power. Many types of food exist not because of their nutritional value, but simply because they can cause the most natural addiction. At least half of the Western world is on a food needle.
Remember the experiments with sealing in vacuum bags or bottles of hamburgers, which, as it turned out, did not decompose for many months? Fast street food is made from foods stuffed with preservatives, fast fats, salt, sugar and flavor enhancers. A piece of meat, before becoming a hamburger patty, went through dozens of chemical treatments.
Would you like a hot dog or pizza? Try making houses out of food that theoretically goes bad. You'll find that it's just food, and there's nothing particularly appealing about it, no better or worse than baked fish or pasta with tomato sauce. And this will happen because you have not added substances that can be addictive through stimulation of the production of dopamine and serotonin. Most of those who started eating fast food, justifying themselves with a lack of time, later, having changed the rhythm of life, simply cannot spend more than a week without another hazard. Why not a drug?
Everyone knows that coffee is addictive, so many have given up this drink or carefully control its doses. But almost no one knows about the caffeine that is part of most sweet sodas. And they drink them often, almost completely replacing ordinary water.
In the post-Soviet space, soda is not as popular as in the United States. There, every second resident cannot spend a day without an effervescent liquid with dyes, sugar and caffeine.
Looking forward to the smell of popcorn before a family movie? It is already essentially part of the ritual, an integral element of the movie night. And drink, I suppose, you will be his sweet soda.
Better eat three homemade burgers with potatoes! Get the same calories! Forget about weight loss!
Salt has the ability to dull human taste buds, so the only thing that continues to be strongly felt is salty foods. This is how salt addiction is formed. But this is only one side of the coin, and on the other is Mayer's reaction. In fact, this is the name for the caramelization of products, due to which a crisp appears.
But as a result of this chemical process, unexpected substances can be formed, for the safety of which no one vouches, especially given the amount of preservatives, flavors and dyes in purchased snacks.
In fact, bacon is not factory-made, pale, has a different smell, and tastes like regular fried pork, which in fact it is. But what goes on the shelves of supermarkets contains substances nitrites. They are excellent preservatives, dyes, and also create the familiar taste of bacon.
They have one, but a significant disadvantage. When heated, they form carcinogens. Thus, the usual morning scrambled eggs and fried bacon becomes dangerous.
By the way, nitrites are also added to salami, smoked sausages and sausages.